Tesco relaunches with extras

Following a facelift of the Tesco Extra Mutiara Damansara outlet look and feel, it has relaunched as the new shopping destination for customers.

In line with the relaunch, Tesco kicked off a campaign this month to promote its ‘Extra' offerings to customers.

Its new look and feel includes Extra choices of over 6,000 new products, Extra services and Extra facilities with improved amenities for customers shopping convenience.

The Tesco Extra Mutiara will be the flagship store for the Tesco Extra brand and all other Tesco Extra stores will undergo renovations to incorporate the Tesco Extra format.

The campaign will run till 6 October via print ads in The StarThe SunHarian Metro andChina Press and radio commercials on Sinar FM, Mix FM, Red FM and 988 FM.

The campaign will also be promoted via OOH media and social media on Tesco Malaysia's Facebook page.

For Tesco Clubcard members, the ‘Find the Hidden Clubcard' contest will be held from where 3.8 million Clubcard points will be given to customers.

Agencies behind the campaign are Zenith for media and Spin communications for creative.