Tesco has launched the Grocery Home Shopping service, where it delivers grocery ordered via the internet to consumers, with no minimum purchase.
In line with the growing internet usage among Malaysians, Tesco launched this service targeting the masses, and expects a high level of demand from its existing and new consumers.
Customers are required to order and purchase on the Grocery Home Shopping’s 24-hour website, and may choose the time of delivery. A ‘personal shopper’ will then select the products to be sent on a special controlled temperature van.
“We have put in significant amount of investment in this service. In Malaysia, the service has been customised and fine tuned as we offer the Halal product range and provided extra training for customer delivery assistance to provide the best service,” said John Lee, director, Grocery Home Shopping, Tesco Malaysia.
Tesco currently has five delivery trucks that deliver within 20km from Mutiara Damansara only, with plans to expand to other parts of the Klang Valley and major cities in Malaysia in the coming months.
Georg Fischer, chief executive officer, Tesco Malaysia, assured that the service does not translate to fewer opening of Tesco outlets in the region.
During the trial launch earlier this month, Tesco noticed popular buying trends in the morning and evening.
The new service is publicised in-store by leaflets distribution, information booth and on social media. Print ads and TVCs will follow when the service is launched in the Klang Valley.
Lee also told A+M that a mobile website will be launched end of this month followed by a mobile application in coming months.
Grocery Home Shopping service was previously launched in Korea and Thailand.