Tencent works with SHKP to increase WeChat Pay's penetration

Tencent joins hands with Sun Hung Kai Properties (SHKP) to launch a multiphase mobile payment campaign, claiming to be the largest ever in Hong Kong.

Spanning across SHKP's 23 major malls, business subsidiaries SmarTone and YATA department stores & supermarkets, the first wave of this campaign includes giveaways an e-vouchers. Shoppers can redeem e-vouchers by scanning a specific QR code in participating malls, or spending through WeChat Pay.

"By combining SHKP's expertise in retail and Tencent's leading technologies, we aim to enhance the consumer experience and empower consumers through greater flexibility and convenience as they go about their daily lives," said Jim Lai, vice president of Tencent and head of Tencent Financial Technology Group.

This phase of the campaign is running until 31 December. Over HK$13 million of giveaways are offered to celebrate the cooperation between two big names.

"Through this cooperation with Tencent, we are spearheading the mall of the future – a new generation, high-tech mall that puts customer experience at the heart of its offering. Through harnessing intelligent technology, we will continue to enhance customer experience," concluded Christopher Kwok, executive director of Sun Hung Kai Properties Ltd.