Tenaga Nasional (TNB) is showing its support for the Malaysian national hockey team, the Speedy Tigers, at the 2018 Hockey World Cup in Bhubaneswar, India, with its new campaign known as Hokita (our hockey).
Through Hokita, hockey fans will be able to follow the 19-day World Cup campaign via a microsite and social media platforms such as Facebook, Twitter and Instagram. The campaign is done in conjunction with Reprise Digital Malaysia.
The social sites will show the latest information on match results and happenings, along with real time updates, breaking news, short clips and stories, teaser and behind the scene videos and photo galleries. Fans also have the chance to watch interviews with players and managers, and share their own comments and views.
Meanwhile, a web film will also roll out prior to the team's first match on 1 December 2018, with the tagline Bersama pasukan negara, setiap langkah, setiap masa (With the national team, every step of the way). Besides digital channels, the integrated Hokita campaign will also include a number of other touch-points including an on-ground activation as well as a radio campaign for the duration of the tournament.
Datuk Wira Roslan Ab Rahman, TNB's chief corporate officer, said, “The Malaysian men’s hockey team has consistently remained amongst the top 15 best teams of the world, and we are excited to see how we can support them all the way through this campaign. The commitment from the Reprise team in helping us deliver on this promise has been unparalleled, and we wish the Speedy Tigers all the best in their first game on Saturday."
Stanley Clement, managing director of Reprise said TNB has long played an active role in the development of hockey as a sport in Malaysia. With Hokita, the agency wanted to give TNB an opportunity to establish its support on a digital front that is relevant and emotive for not just hockey fans, but Malaysians in general.
“We wanted to provide a vehicle to educate Malaysians about the sport and the World Cup. At the same time, we wished to enable fans and Malaysians near and far to provide pledges of support to boost the morale of the team who are facing a tough competition ahead in the group of death. The message here is that the team can count on the full support of all Malaysians," Clement added.