Tenaga Nasional (TNB) has called for a creative and media pitch and according to the tender notice in the classifieds section of The Star. The closing date to submit the tender document is today at 5pm. The notice also added that the tender document costs RM5,000. A+M has reached out to TNB for additional information on the pitch.
In 2017, the utility company picked IPG Mediabrands to manage creative, media and digital. That same year, it also appointed Sutapa Bhattacharya, head of knowledge and strategy at Leo Burnett Malaysia as its general manager – corporate strategic communications.
Recently, TNB rolled out a Deepavali film titled “Style Mannavan” (Style Hero) which featured protagonist Mano, a teenage son who is distressed by the yearly makeover by his movie-buff mother. This year, he is transformed into the classic Tamil movie star MGR, despite his aspirations to transform as a current hero to impress a girl. The film was done in collaboration with Reprise Digital and directed by Esham Shahlin and produced by Reservoir Production, with music composed by Krishinthen Shanmugam of Rocsho Music.