Temasek Polytechnic’s Jonathan Ong clinched the Best of Show award at last Friday’s Crowbar Awards. He also bagged the gold and Best of Advertising award for a TVC titled ‘shoulder’ which he created for the Ikea brand.
“It was not easy to select the Best of Show as all the top winners of their respective disciplines were clearly outstanding. It came down to the common creative denominators of originality, simplicity and likeability- in the student’s context. ‘Shoulder’ is one of those rare ads that makes you smile and marvel at how you will never look at the product the same way again,” Crowbar Awards 2008 Chairman, Victor Ng, said.
Temasek Polytechnic was also the most awarded institution on the night, picking up five gold, seven silver and ten bronze medals, in addition to Ong’s Best of Show and Best of Category effort.
This year, participants were locked indoors in the same room and had to work from scratch on a pitch for only 24 hours with creatives around to advise them. Best of Design There was no Best of Interactive award handed out in the Best of Category this year.