TECNO taps Chinese rapper Lay Zhang as global brand ambassador

TECNO, the innovative technology brand based in Shenzhen, has named Lay Zhang (pictured) as its newest global brand ambassador. 

Together, the two parties will unite in efforts to elevate TECNO’s brand presence, injecting fresh vitality into its branding initiatives and propelling its upward trajectory in the global market to new heights. The appointment covers global market excluding China. 

As an actor, rapper, singer-songwriter, dancer, and fashion trendsetter, Zhang has established a global influence, particularly in Asia. His commitment to pushing boundaries and personal career path align with TECNO’s ethos of relentless innovation encapsulated in the brand’s mantra, “Stop at Nothing”, which represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of progress.

A spokesperson from TECNO told MARKETING-INTERACTIVE that this collaboration will enrich TECNO's marketing and advertising strategies by leveraging Lay Zhang's involvement and influence, enhancing public awareness of TECNO’s brand spirit and fostering a deeper connection with audiences worldwide.

As part of the collaboration, Zhang will help showcase TECNO’s futuristic and innovative technologies, aligning perfectly with his own ethos of continual self-expression and creativity. As Zhang’s world tour GRANDLINE 4: STEP comes to Asia including Jakarta in June and Kuala Lumpur in July and more, consumers can expect exciting activities through TECNO to engage and interact with Zhang in creative ways.

Zhang will also participate in various TECNO brand activation activities and CSR programs, alongside other global pop music pioneers, to showcase creativity, style and elegance within the TECNO brand through music and cultural engagements. Campaigns starring Zhang will roll out from June. 

Together, fueled by their shared commitment to “Stop at Nothing”, TECNO and Zhang are dedicated to inspiring and empowering progressive consumers globally and resonating with the youth to foster a culture of empowerment to bravely create a better life beyond imagination.

“At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers. Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the ‘Stop at Nothing’ ethos we champion.” remarked Laury Bai, chief marketing officer of TECNO.

“Together with Zhang, we aim to deepen the resonance of TECNO’s brand essence among the youth, fostering a culture of empowerment and driving our consumers towards building a brighter tomorrow,” Bai added.

Zhang expressed his excitement about the collaboration, “I am honoured to be the ambassador for TECNO, a brand that mirrors my own journey of innovation and self-advancement. I can’t wait to share what we’ve been working on together and bring our collaboration to life.”

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