Tech in Asia, a media, events, and job platform for Asia’s tech communities, expanded its suite of branded media solutions. According to the company, this was done “to provide more relevant and targeted advertiser outreach to stakeholders in the tech and startup ecosystem”.
The expansion will introduce media and multimedia formats that will aim to engage the audiences. Interactive microsites, infographics, social media-friendly videos, and the others are some of the features that will now be available to tap the audience’s media consumption preferences.
“There is a huge disconnect today between the positioning of many brands as innovative, creative and disruptive companies, and the platforms used to execute their online marketing campaigns,” said Valeri Inting (pictured), head of branded content at Tech in Asia.
“As these brands begin taking notice of metrics beyond page views, Tech in Asia aims to tap into the understanding of media consumption. This will help clients capture the audiences’ attention of an audience in a fast-paced, competitive, mobile-centric digital environment,”she added.