Tech Brand OnePlus beefs up MY strategy with Dentsu's iProspect

OnePlus has handed its media planning and buying services to Dentsu's iProspect and the agency and will take over from this month as it becomes a key partner of growth in the Malaysia market. OnePlus is well-known for its smartphone and earbud lineup that some netizens claim rival that of Apple with its battery life and camera quality.  

iProspect will be responsible for integrated research, strategy, planning, and execution of media in the national market of Malaysia. A+M understands that the contract was signed following a pitch held in December, and it is slated for over a year. 

“We’ve reentered the Malaysia market in 2022 and have bold plans to accelerate our growth in the market in coming years, bringing the best technology to users around Malaysia through our beautifully designed products with premium build quality. We needed a partner that has an equal hunger and passion to partner us on this growth journey and we are looking forward to this partnership with iProspect,” said David HWI, the senior marketing manager at OnePlus Malaysia.

“We are thrilled about embarking upon this journey with OnePlus in Malaysia. Delivering great consumer experience sits at the heart of OnePlus brand philosophy and at Dentsu that’s also the north star we chase, so we believe there is an immense synergy in this partnership,” shared Dheeraj Raina, the chief executive officer of Dentsu Media Malaysia in a statement.

The news comes just weeks after Dentsu launched Dentsu Creative which unites creative agencies DentsuMB, DentsuLHS and Isobar as it prioritises modern creativity in its future ventures.  Dentsu Creative was officially formed in June last year, uniting 9,000 employees with its team of 37,000 Media and CXM experts working across the businesses globally.

To bolster its creative capabilities, Dentsu Creative brought onboard individuals such as Alicia Hew and Sid Nair as creative director and associate creative director respectively, according to their LinkedIn. At the same time, Ken Chin came on board as client partner and head of operations, while Rishu Verma is heading some of the business’ key accounts. Meanwhile, Nicholas Corneilius is leading the social media division, while Moiz Rangoonwala is heading strategic planning, and Agata Bas is in charge of creative experience and commerce.

“As we head into the new year, we will unveil a host of creative products to our clients and the market, which have been incubating over the last couple of months in preparation of the Dentsu Creative launch,” Roy said at that point in time. Roy joined dentsu in July from Publicis Groupe.

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