TBWA\ Singapore has promoted Mandy Wong to the role of MD, with immediate effect. Wong (pictured) was promoted to managing partner in 2019 and has been with the TBWA\ Collective since 2001, working out of Malaysia and Singapore.
In her newly appointed role, Wong will continue to lead a critical task force for the agency’s COVID-19 protocol. This is in addition to her responsibilities of overseeing client management among key stakeholders, brand management efficiency, effective resource management and operations management to consistently improve the agency’s overall internal process. Wong will continue to work in partnership with the executive management team and work directly with the CEO Ara Hampartsoumian, to preside over all aspects of the agency business – people management, financial planning, productivity and operations.
As managing partner, TBWA\ said Wong has been pivotal in setting the standard for industry best practice in TBWA\Singapore’s transition to remote working and return-to-office protocol during the COVID-19 era.
She first began her career with TBWA\Kuala Lumpur as an entry level account executive on the global Tourism Malaysia business. After four years, she relocated to TBWA\Singapore as account manager to manage the Standard Chartered account. After managing the Standard Chartered brand across Asia, Middle East and Africa for a decade, Wong was part of the team that secured the Singapore Tourism Board (STB) account and led the launch of STB's brand identity "Passion Made Possible" in 2017.
At the same time, Wong is also a key member of the TBWA\ Collective’s "Take the Lead" initiative, with the aim of making real, meaningful change across the collective to become a more balanced and inclusive culture at all levels. Wong said TBWA\ has always offered a uniquely nurturing environment which has supported her and enabled her to fulfill her ambition and career goals. "I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day. My focus is to now continue that legacy for the next generation of TBWA\ Singapore's leaders," she added.
Hampartsoumian said he is incredibly proud to promote Wong to the new role, one that she truly deserves "given her monumental efforts and contributions to TBWA\Singapore over the years". "We are lucky to have her on our humble pirate ship and look forward to her leadership and relentless energy as we propel ourselves into the next phase of disruption," he added.
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