TBWA\Group Singapore has appointed Mandy Wong (pictured right) as managing partner. In addition to her current role as a key business lead, she will be responsible for building the company’s multiple disciplines, integrating new capabilities into the business, developing brand management standards, and helping to drive efficiencies across agency operations for sustained success.Wong has over 18 years’ experience handling communication strategies and creative output for some of the region’s largest brands, including Standard Chartered Bank, Airbnb, Caltex, and now, Singapore Tourism Board.Wong first joined TBWA\ Kuala Lumpur in 2001 as an entry level account executive and within five years was moved to Singapore to handle one of the company’s largest global accounts, Standard Chartered Bank. Steadily moving up the ranks, Wong was then selected to lead the revamp of Singapore’s destination brand for Singapore Tourism Board across the globe.Wong’s appointment follows Ara Hampartsoumian’s promotion to CEO of TBWA\Group Singapore earlier this year. “TBWA has an established strategy of growing and elevating talent from within, and I’m thrilled Wong will partner me in setting the vision and building our agency for continued success,” said Hampartsoumian (pictured left).“Having been with TBWA for nearly two decades, she truly embodies our disruptive spirit – from her unrivalled commitment and dedication to our clients’ brands, to her passion, energy and rigor in producing industry-defining work.”
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