TBWA\Group makes senior creative hires

TBWA\Group Malaysia has added three major hires to boost its creative firepower.

Ian Lee is appointed to the role of deputy executive creative director at TBWA\Kuala Lumpur while Johanan Sen and Adlin Rosli join Creative Juice Kuala Lumpur as content strategy director and creative group head (copy), respectively.

Lee joins TBWA from Saatchi & Saatchi Hong Kong where he was creative director for P&G Global and China. Prior to this, he worked with Ogilvy Singapore and Saatchi & Saatchi Kuala Lumpur. He will work with Sa’ad Hussein, chief creative officer of TBWA\Group Malaysia, to drive creative excellence for regional and local brands.

Prior to joining Creative Juice Kuala Lumpur, Sen has worked in UK and Singapore with Microsoft, Catcha Digital, YTL Communications, Pop Digital and BFM Media. His experience cuts across creative development, cross platform production, real-time marketing and editorial management.

Rosli honed his skill as an integrated writer in BBDO/Proximity Singapore working with SingTel, Visa, Guinness, Mobil, Mercedes Benz and Hewlett Packard. He offers strategic and creative direction across different platforms and mediums integrating ideation and technology.

Commenting on the new appointments, Hussein said, “I am delighted that these multi-talented individuals are with us. They offer diverse disciplines, insights and the right digital exposure to transform the way the group operates creatively. The world is changing rapidly and we must future-proof ourselves with the right kind of pedigree.”