TBWA\Asia names regional creative president

TBWA\Asia has appointed Nils Andersson as regional creative president, TBWA\Asia. This is in addition to his current responsibilities as president of TBWA\Greater China with immediate effect.Nils returned to TBWA in 2015, from his role as chief creative officer and president of Y&R China, where he was responsible for China as a market, and within the agency. He has worked with major international brands and won awards in Asia and Greater China for his work. “Our ambition has always been to produce outstanding creative. That’s why I’m excited Nils has agreed to take on the Asia role; his passion for the product and relentless drive to create memorable work will continue to elevate our offering, driving forward our creative collective across Asia,” Philip Brett, president TBWA\Asia said.“I'm thrilled Nils has taken on such an important creative role. He will not only bring talent, passion and creativity to the region, but also experience and structure,” Chris Garbutt, global creative president TBWA\Worldwide, said.