TBWA\Singapore unveils cool new Christmas sweater

TBWA\ Singapore is looking to keep you cool this Christmas season.

With no winter wonderlands this year, and after everything the year has thrown in our direction, TBWA\ Singapore wanted to give everyone a reason to smile this Christmas by embracing the tropical Christmas we’re all going to have, while also giving back to the community we live in.

As such, the team decided to create its own Christmas Sweater which is “the coolest sweater for the hottest Christmas". The sweater is made out of an ultra-thin, 100% dry-fit material, perfect to keep cool over a turkey roast and some mulled wine.

The sweater will be available for sale with all proceeds going towards Singapore charity The Children’s Wishing Well that supports underprivileged children and youth from low-income families.

Most recently, TBWA\Group Singapore clinched the Overall Agency of the Year title at MARKETING-INTERACTIVE’s Agency of the Year awards for the third year running.

The agency’s claim to victory was clear after sweeping gold in four categories (Brand and Design Consultancy of the Year, Creative Agency of the Year, Full-Service Agency of the Year, and Integrated Agency of the Year), and one bronze for the Digital Agency of the Year category. In addition to Overall Agency of the Year, the agency also picked up Overall Network Agency of the Year.

In a conversation with MARKETING-INTERACTIVE, Ara Hampartsoumian, CEO of the agency shared that for several years, TBWA\Group Singapore has been innovating itself so as to innovate on behalf of its clients to continue to find growth, while being prepared for any large scale changes.

Today, the agency is focused on building a global centre of excellence in Singapore for its data offering.

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