TBWA HK bolsters leadership with joint creative leaders

TBWA Hong Kong has appointed Mike Choy (pictured right) and William Chow (pictured left) as joint creative leaders of its Disruption agency, uniting two highly complementary forces driven by a shared passion for storytelling, craft, and innovation.

The appointments reinforce TBWA Hong Kong’s creative offering and mark a new chapter as part of Omnicom Advertising’s expanded presence in the city.

Under the new structure, Choy has been elevated to creative partner, joining existing creative partner Chow. Together, they will support TBWA HK general manager Ida Mak by sharing day-to-day leadership of the creative department and steering the development of TBWA’s distinctive, culture-shaping disruptive ideas.

Both creative partners will report directly to John Koay, recently named chief creative officer of Omnicom Advertising Hong Kong, where he leads creative vision and champions new opportunities for clients across the agency group.

Chow is widely known for blending strategic rigour with emotionally resonant storytelling. With over two decades of experience, he has led campaigns across Hong Kong and the wider Asia region for brands including Standard Chartered, adidas, Visa, LG, and Alipay.

Choy, meanwhile, is celebrated for building immersive brand worlds that connect digital and physical spaces. His human-centred design approach has shaped standout brand experiences over the past 17 years for clients such as Starbucks, Hennessy, Lee Jeans, Wrangler, and Lexus.

Choy also leads Design by Disruption (DXD), TBWA’s bespoke design unit, where he heads a multi-disciplinary team of artists, designers, and makers focused on crafting beautifully executed, experience-led solutions that blur the lines between technology, space, and storytelling.

Koay said, “Chow brings sharp thinking and real clarity to the work, with a strong feel for the stories that genuinely connect. Mike’s strength is creating these amazing brand experiences - blending creative instinct with deep tech understanding. Together, they represent a bright and balanced future for TBWA HK it’s going to be fun to be a part of.” 

Chow, said, “I’m incredibly excited to be stepping into this role alongside Choy. We’ve always shared a belief that the best ideas sit at the intersection of strategy, storytelling and craft. This partnership allows us to collaborate more closely, push each other and our talented teams to innovate further, and ultimately deliver more meaningful and effective work for our clients.”  

Choy, added, “This new structure gives us the opportunity to push Disruption at TBWA Hong Kong to another level. We are excited about the new possibilities from being part of the Omnicom Advertising family and believe with our new structure and capabilities we are strengthened as a comprehensive and future-facing creative partner for brands.”  

MARKETING-INTERACTIVE has reached out to Omnicom Advertising for more information.

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