TBWA Gets Creative Head, Diva Targets Women

TBWA appoints Sim as creative headKevin Sim (pictured) has joined the TBWA\Singapore team as creative group head, hailing from his previous position as senior art director of Lowe Malaysia. Having been in the creative industry since 1990, he brings more than two decades of advertising experience to the agency. Based in Singapore, Sim will manage creative activities for key clients such as Singapore Airlines and Eveready. He will report to Mel Du Toit, creative director at TBWA\Singapore.Diva gets all the menDiva Universal has released a TV series Hot Guys Who Cook, targeting women aged 25 to 40 years old. The programme will launch on 25 June on StarHub Channel 522, featuring 18 popular male celebrities in Asia over six half-hour episodes, including race car driver Alex Yoon, ex-MTV VJ Utt, and actors George Young, Nat Ho, Keagan Kang and Bobby Tonelli in Singapore. The series will target advertisers from FMCG to lifestyle brands for women.BBC rolls out two new programmesBBC World News will be releasing two programmes, titled Collaboration Culture and Mishal Husain Meets. The British network expects the target audience to include professional, educated and well-travelled viewers, with 61 to 39 ratio of men and women, according to the European and Marketing Survey 2012. Collaboration Culture will go on air from 30 June, running for seven episodes till mid-August. Mishal Husain Meets will run for six episodes from 28 July onwards.SUTD gives to the elderlySingapore University of Design and Technology is holding its third SUTD Technology and Design Challenge. Based on the theme ‘Design for Ageing', the contest brings students and national servicemen between 17 and 21 to develop technology to help improve the lives of the elderly in Singapore and will run till 15 June 2012. TV ads for the contest will be aired on Fox and StarHub channels, including Mythbusters on Discovery, American Idol on Starworld, Criminal Minds on Fox, National Geographic, and TVN Korean Channel.Pernod Ricard targets youth in one-day eventPernod Ricard is holding its ‘Responsib'All Day' event for a second year today, globally promoting the responsible consumption of alcohol. The initiative saw 55 Pernod Ricard staff in Singapore raising awareness of the risks of inappropriate alcohol consumption. With this year's focus on youth and alcohol, Pernod Ricard handed out brochures and interacted with you in *SCAPE.