Braze May 2026
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TBWA\上海赢得伦敦川宁品牌传播业务

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英国伦敦的茶品牌川宁委任TBWA\上海负责其在中国及亚太主要市场的品牌传播业务。TBWA\上海将主导所有广告活动并整合TBWA旗下The Integer Group和Digital Arts Network提供零售、通路行销和数字营销服务。川宁品牌发展经理Sarah Chamberlain表示,TBWA「对于川宁品牌及受众群有深入的理解」。TBWA\上海董事总经理Brian Swords补充指川宁是一个拥有丰富发展史的优秀品牌。「我们期待共同合作,并帮助品牌实现在中国及亚太的目标。」

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