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Taylor's University's emotional Raya film sheds light on Alzheimer's disease

Taylor's University's emotional Raya film sheds light on Alzheimer's disease

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Taylor’s University has released Raya film, and it packs quite an emotional punch.

Titled ‘Rendang Tok’, which is a play on the words Atuk and TikTok, the story follows a young protagonist named Zaki who discovers that his grandfather was a popular television chef in the 90s.

In a bid to revive his career, Zaki hopes to film a TikTok reboot but is faced with the sobering reality that his grandfather was suffering from Alzheimer’s. However, that does not waver Zaki’s commitment to capturing his Atuk’s legacy.

At its core, the ‘Rendang Tok’ video reflects Taylor University’s dedication to equipping communities with knowledge and skills to aid in promoting independent, safe, and meaningful lives for senior citizens.

Through emphasising the importance and advantages of lifelong learning as a tool of specialised care for individuals with Alzheimer's, the video serves as an impactful resource in raising awareness and offering support to families and caregivers impacted by the disease.

Don't miss: Taylor's University tackles meaning of charity and empowerment in Raya ad

A statement to the press quoted World Health Organisation’s statistic that around 8.5% of the older generation in Malaysia live with dementia.

Through the TikTok series, Zaki's dedication to his grandfather highlights the positive impact that education and care can have on the lives of individuals with Alzheimer's.

By using cognitive stimulation therapy shown in the video such as providing learning and memory aids, promoting engagement and interaction, and engaging in meaningful activities like exploring favourite pastimes and memories, Zaki not only improves his grandfather's quality of life but also helps slow down the progression of the disease.

Taylor University’s group chief marketing officer, Ben Foo, said that with this film, the University aims to inspire communities with knowledge and skills that foster compassion, care for senior citizens and cultivate a love for lifelong learning. “We hope to inspire others to take meaningful actions and shed light on the importance of education in providing effective care and support for seniors with Alzheimer's,” he added.

Further to the video, Taylor’s University has taken steps to infuse their curriculum with purpose and meaning to empower both lecturers and students to support missions outlined in Sustainable Development Goals and the Environment, Social and Governance agenda.

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