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Tatler Asia names digital veteran Parminder Singh as chief operating officer

Tatler Asia names digital veteran Parminder Singh as chief operating officer

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Luxury platform Tatler Asia has picked Parminder Singh as its new chief operating officer (COO), effective 11 March 2024, according to the publication when MARKETING-INTERACTIVE reached out. Singh will be based in Singapore and will report directly to Michel Lamunière, Tatler Asia’s chairman and CEO in his new role. 

Singh brings with him a wealth of experience from a career spent leading global tech and media organisations. He was most recently the chief commercial and digital officer of Mediacorp. In the role, which he held for seven years, Singh spearheaded transformative initiatives that drove substantial growth in TV and digital revenues.

Don't miss: Parminder Singh seven years with Mediacorp

Singh joined Mediacorp from Twitter, where he was managing director, Southeast Asia, Middle East & North Africa and India. Singh has also held appointments at Google as managing director, display solution sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.

In his role as COO, Singh will play a crucial role in guiding Tatler Asia's commercial and operational strategies, with a focus on enhancing regional and local market presence, driving advertising, sponsorships, collaborations and B2B revenue growth.

Additionally, he will be instrumental in amplifying Tatler Asia's brands and spearheading growth through the exploration of new products and business models, said Tatler Asia. 

"We are thrilled to welcome Singh to our leadership team. His rich background, innovative approach, and expertise in commercial strategy and digital execution are invaluable assets for our future. Singh's entrepreneurial mindset is precisely what we need to fulfil our commercial and operational goals," said Lamunière. 

"Tatler Asia has an outstanding heritage, representing excellence and embodying the finest in various fields," added Singh. 

"As technology profoundly shapes our content and experiences, new avenues of growth are getting created. Tatler Asia is ideally positioned to scale further by expanding its footprint and deepening its engagement with discerning audiences and clients. Joining Tatler Asia at this pivotal stage is a thrilling opportunity, and I look forward to contributing to their next phase of growth," he said. 

Singh's last day at Mediacorp will be on 23 February 2024, according to Mediacorp which confirmed his departure early this month. 

The organisation thanked Singh for his service at the time and for introducing “many new and innovative business solutions that aligned revenue growth with digital evolution”.

Currently, the hunt for a replacement is underway and in the interim, Singh’s responsibilities will be covered by CEO Tham Loke Kheng. Tham said: “Apart from Singh’s professional achievements, those who have worked with him will agree that he is a warm and charismatic person, with a natural gift for public speaking and mentorship. On behalf of all of Mediacorp, I would like to wish him the very best for his next adventure.

In a statement to MARKETING-INTERACTIVE, Singh said the departure is bittersweet. “I’m excited about what’s next, but it’s been a fun and fulfilling seven years with Mediacorp dotted with several milestones that I will always cherish. I’m really proud of the team and what we have accomplished together,” he added.

Under Singh’s guidance, the media network launched new services to aid marketers. Recently it launched a platform that connects marketers and media agencies with Singapore's social media talents called Mediacorp SocialHub. The platform will allow marketers and media agencies to reach out to credible and relevant local influencers directly.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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