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Tatler Asia debuts new logo and redesigns print

Tatler Asia debuts new logo and redesigns print

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Tatler Asia, formerly known as Edipresse Media, has unveiled its new logo as part of its rebranding process which was first unveiled in October 2019. The media house publishes the brandsTatler Asia, Gen.T, Tatler Dining, and Home Journal. Marketing has reached out to Tatler Asia for additional information about the rebranding. Led by chairman and CEO Michel Lamunière, Tatler Asia has also redesigned its print magazine.

According to the press statement, Tatler Asia brought in first-time advertisers for the relaunch across the editions. First-time advertisers represent 33% of Tatler Indonesia; in Tatler Singapore, 21%. While, Tatler Philippines saw an increase in its March 2020 revenue by more than 30%, with 15% of its advertising base first-time advertisers. This comes as 43% of Tatler Taiwan’s advertising revenue for March 2020 comes from first-time advertisers. 

In conjunction with the print redesign, the publisher has revealed three covers for its Tatler Hong Kong March 2020 issue. The 430-page March 2020 issue will be amplified by a portfolio featuring 117 of Asia’s movers and shakers, identified by the Tatler editors as the personification of cultural, economic and social power in Asia. These include industrialists Adrian Cheng and Chryseis Tan; fashion forces Wendy Yu, Veronica Chou, and Guo Pei; among others who were all photographed exclusively for Tatler’s relaunch. 

In 2020, the Hong Kong edition will carry its highest luxury watch advertising revenue since November 2018 and is up 36% in revenue for the category year on year. The publisher also said in a media statement that the Hong Kong edition for 2020 boasts a 30% increase in advertising in fashion, year on year. Through the years, Tatler Hong Kong covers in (from left) 1985, 2011, and 2017. 

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Separately, Tatler Asia said its March 2020 edition in Malaysia increased in revenue by 80%, Singapore by 46%, and Philippines by 28%, as opposed to March 2019. The China edition, meanwhile, reports a 67% increase in advertising pages in March 2020 compared to last year’s March issue, the press statement said. Meanwhile, it is also launching a digital platform in the second quarter of this year, catering to 4.6 million current monthly online visitors. While, across its eight editions in Asia, Tatler boasts two million monthly print readers with a median index of US$550,000, the press statement said.

In addition, Lamunière addresses that as a new generation of entrepreneurs and creative thinkers are widening the standards of who can be seen as successful, powerful, influential or stylish today, Tatler too has to evolve. “Tatler is not just a magazine. It is a community of Asia’s most powerful, influential and stylish people who together are making a more beautiful, generous, creative and sustainable world,” he added. 

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