Targus names PR agency in Malaysia

Targus, global supplier of portable solutions has named Roots PR as their public relations agency in Malaysia.

Starting from October 2016, Roots PR is tasked with the important task of redefining the Targus brand identity and increase its overall market visibility primarily through online content creation and brand collaborations.

This is also the first partnership between both companies, with the contract running for six months.

Targus Group International specialises in creating a wide range of cutting edge and quality portable accessories that are catered to the on-the-go professionals. The company’s products range from travel bags, backpacks, messenger bags, to various tech accessories and peripherals. The agency also has 45 offices worldwide with direct distributions in more than 100 countries.

“In keeping up with the shifting needs of today’s young professional it is essential that we work closely with an agency that is both energetic and creative with a strong track record working with dynamic brands. We are confident that ROOTS PR is the best choice to help us engage with today’s increasingly savvy customers and make Targus a household name that is synonymous with the mobile lifestyle," Yap Yean Yean, marketing manager for Targus for South Asia said.

"We are excited to be given the opportunity to work alongside with Targus on their journey toward redefining the consumer mobile lifestyle with style and professionalism. With our capabilities in integrated marketing, we are confident to take the 30 year-old brand into the new generation of today," Lee Ying Hwei, associate director of Roots PR added.