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Tanduay liquor museum in the works

Tanduay Distillers Inc., the world’s second largest rhum maker by volume, pulled the plug on its Spanish-era manufacturing facility in Quiapo, Manila last Monday to cut costs and renovate a portion of the plant to a museum.

In a disclosure to the Philippine Stock Exchange yesterday, parent conglomerate LTG Inc. said its more modern manufacturing plants in Laguna, Negros Occidental and Misamis Oriental can meet future production requirements.

The Quiapo bottling plant, which also houses Tanduay’s head office, will still serve as a backup plant but part of it will be overhauled as a museum “showcasing its products and distilled spirits production methods.”

The plant has been standing since 1854 and was Tanduay’s first distilleries, originally owned by Don Joaquin Elizalde. Magnate Lucio tan bought the company in May 1988, which started an expansion program that increased the company’s production capacity 50 times over

In addition to four bottling plants are two distilleries producing 205,000 liters per day. These plants in Negros Occidental and Batangas are operated by units Asian Alcohol and Absolut Chemicals Inc.

Tanduay tapped Aegis-owned Carat for communication planning, media buying, digital, OOH, events management and PR in February 2012. The company offers 11 rum varieties, 3 kinds of gin , 2 vodkas and one product each for brandy and whiskey.

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