Taka Jewellery looks for creative agency

Following its decision to split its creative account, Singapore-based Taka Jewellery has called on creative agencies to present their credentials. The shortlisted agencies will then participate in a pitch to be held sometime in October.

"We are looking for a creative agency to handle about eight tactical campaigns planned for next year," Madeline Tay, marketing manager for Taka Jewellery said.

Taka Jewellery currently works with Planet Ads for all its branding as well as advertisement requirements.

"While Planet Ads would remain as our branding agency, the scope of the new creative agency includes concepts for store display, POPs and brochures among others," Tay added.

Taka Jewellery, established in 2001, has around 26 stores islandwide and one overseas branch in Hong Kong. It also exports jewellery to about 40 other countries.