Restaurant Tai Hing has again turned to its super hero Ray C for another round of commercials set to launch next week.
The new wave rides on the back of its last superhero-themed ad campaign starring Eric Kwok and Ray C, which garnered more than 400,000 views on YouTube in just two months.
Supported by its media partner PHD Hong Kong and Uth creative, the 30 second spot puts its iconic canned milk tea in the limelight to mark its arrival on Dragonair’s in-flight beverage list until August.
The campaign spans across TV, print and online.
Client: Tai Hing
Media: PHD Hong Kong
Deputy marketing director: Connie Wong
Creative: Uth Creative Group
Managing partner: Desmond So
Creative partner: Charles Wong