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TAG Heuer, Google and Intel Announce Swiss Smartwatch Collaboration

Tag Hauer teams with Intel, Google to tackle Apple Watch

Following news of Apple’s smartwatch, Swiss luxury watch brand TAG Hauer has announced intentions to launch its own Android Wear smartwatch later this year, along with Google and Intel.

The announcement was made at watch and jewellery tradeshow Baselworld, which opened yesterday.

However, the three companies are scant on details, only to say that the watch is slated to debut in October to December this year, along with prices. Jean-Claude Biver, who heads the watchmaking activities of TAG Heuer’s owner, French luxury-goods maker LVMH Moet Hennessy Louis Vuitton S called it “Silicon Valley meets Switzerland.”

David Singleton, director of engineering for Android Wear said: “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike — including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

According to Bloomberg, Tag Heuer is set to handle design and manufacture, while Intel will provide an SoC (system on a chip) platform and Google will lend its Android Wear platform and develop software.

The Apple Watch debuted earlier, with its US$10,000 price tag drawing criticism.

The global market for smartwatches is set to rise to 28.1 million units this year, from 4.6 million in 2014, with Apple projected to capture 55% of the market said researcher Strategy Analytics.

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