Tag acquires HK headquartered eCommerce player MoniMedia

Tag, a creative production and sourcing partner to brands and agencies, has acquired MoniMedia, an experience-driven digital commerce agency. This is Tag’s fourth acquisition since 2019, this further strengthens Tag’s digital and eCommerce capabilities, enabling the agency to drive more connected brand and customer experiences across channels at speed and scale.

MoniMedia delivers eCommerce and omni-channel solutions for global clients. Headquartered in Hong Kong, MoniMedia taps into the Asian market’s rising capabilities. By combining MoniMedia’s strategy and UX design expertise with Tag's creative production services, Tag can drive further business impact for clients on a global scale delivering meaningful connected customer experiences across channels and platforms.

David Kassler, Group CEO at Tag said customer experience has become increasingly focused around digital touchpoints, which has been further amplified by the impact of COVID-19. “Having navigated our clients through recent digital transformations and recognising the impact of the changing retail landscape on their businesses, we are excited to bolster our eCommerce services by welcoming MoniMedia to Tag,” Kassler said.

“Through our combined resources and talent, we will be able to provide the very best in digital innovation and experience design to deliver seamless, connected customer experiences for our clients across digital and physical touchpoints,” he added.

David François, founder & managing director at MoniMedia commented, “We are delighted to join the Tag family and complement their end-to-end marketing execution capabilities with new service offerings, working together to drive exceptional connected brand and customer experience across every touchpoint. Our team is excited to embark on this journey along with Tag to fuel innovation and drive agility, cost efficiency and performance at scale across all channels.”

Tag works with clients to offer an end-to-end marketing execution service, from content creation, to brand activation and beyond, powered by the latest innovations, advanced data analytics and deep digital expertise. Its clients include world leading brands such as Coca Cola, Estée Lauder, GSK and Heineken.