Australian agency Switch Digital has opened a new tourism information centre for Taiwan Tourism in Sydney and has been commissioned to coordinate public relations, trade shows, and travel industry education in Australia.
Aiming to better serve the growing demand of Australian travellers and support Australian travel professionals, the partnership will help Taiwan Tourism to provide information on industry presence and guides on travelling to Taiwan.
“We are delighted to work with Taiwan Tourism in APAC. Taiwan is one of Asia’s most exciting food, recreation, diving, and cultural travel destinations, and is also a regional leader in health, sustainable and active outdoor travel with a uniquely Taiwanese character,” said Lee Stephens, CEO of Switch Digital.
As Switch Digital is capable of managing contract across both Australia and New Zealand, Taiwan Tourism believes that the partnership can help manage travellers’ needs for information online.
“We are very happy to open our new information centre in Australia, and our new Australian presence will showcase Taiwan’s many exciting, beautiful and cultural experiences available to Australian holidaymakers. When travellers consider their next regional holiday, we want to assure them that they are very welcome in Taiwan,” said Dr Trust H.J. Lin said, director of Taiwan Tourism Bureau of New Zealand, Australia, Singapore, India, Middle East.