Swire Coca-Cola HK celebrates 60 years with citywide redemption campaign

Swire Coca-Cola Hong Kong has launched a citywide redemption campaign to celebrate its 60th anniversary in the city, creating cherished memories along the way.

Over its six decades in Hong Kong, Swire Coca-Cola has woven itself into the fabric of generations, from children to grandparents. With its own local production facility, the brand produces Hong Kong-made beverages daily. The campaign aims to spread joy and create refreshing, unforgettable moments for every generation.

As part of the campaign, Swire Coca-Cola is teaming up with one of Hong Kong’s most iconic landmarks - the Avenue of Stars - to host a giant Coca-Cola bottle photo spot. Five towering Coca-Cola bottles, each two metres tall, are lined up along the Victoria Harbour waterfront,  forming a dazzling “Coca-Cola Avenue of Stars”. Visitors can explore bottles from different eras and relive treasured memories of sharing a Coke with loved ones.

Furthermore, consumers who buy two selected Swire Coca-Cola HK beverages or meal sets from 13 specific kiosks, stalls, or vending machines near the Avenue of Stars can join the “sip & redeem” instant reward campaign and receive a randomly selected Coca-Cola souvenir, including a chance to win a Coca-Cola aluminum cup that instantly changes colour when filled with a cold drink. On designated weekends, they can take a photo in front of the giant Coca-Cola bottles, upload it to social media with the specified hashtag, and redeem a mystery gift.

To extend the redemption activity, until 31 October, customers who purchase selected Swire Coca-Cola products or spend a specified amount at participating supermarkets, convenience stores, or eCommerce platforms will receive a blind box containing a newly launched "Hong Kong Classic Locations" mini keychain. 

Each of the six unique designs captures the refreshing experience of enjoying Coca-Cola in an iconic local setting, accompanied by the iconic Swire Coca-Cola HK delivery lorry, which delivers classic refreshments to the community each day. Consumers can also purchase the full set blind box on the Swire Coca-Cola HK eShop platform.

MARKETING-INTERACTIVE has reached out to Coca-Cola for more information. 

Don’t miss: Coca-Cola expands Share a Coke collection with 120 new customised names

Recently, Coca-Cola has expanded the "Share a Coke" collection with nearly 120 new names and Gen Z-inspired nicknames to celebrate friendships and resonate with younger consumers in Hong Kong.

The new lineup includes popular slang, MBTI personality labels (“I人”, “E人”), campus references (“校草”, “校花”) and fun identifiers (“A0”, “Y2K”), ensuring every consumer can find a can that feels personal, relevant and shareable.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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