Coca-Cola expands Share a Coke collection with 120 new customised names

Coca-Cola has expanded the "Share a Coke" collection with nearly 120 new names and Gen Z-inspired nicknames to celebrate friendships and resonate with younger consumers in Hong Kong.

The new lineup includes popular slang, MBTI personality labels (“I人”, “E人”), campus references (“校草”, “校花”) and fun identifiers (“A0”, “Y2K”), ensuring every consumer can find a can that feels personal, relevant and shareable.

The second wave of the campaign kicked off with the Langham Place activation on 6 and 7 September 2025, supported by a large-scale lucky draw and an integrated campaign across offline, out-of-home, digital and social channels, running from August through October 2025, said a spokesperson from Coca-Cola.

Local DJ and actress Ah Jeng and Edan from local boyband MIRROR were invited to engage with fans and audience with some game challenges. Furthermore, visitors could also snap photos at the specially designed photo spots, as well as enjoying tailor-made "Share a Coke" bottle.

"Products with the new packaging are already available across supermarkets, convenience stores, eCommerce platforms and Swire Coca-Cola HK eShop, making it easy for consumers to enjoy the campaign all season long."

The campaign primarily targets Gen Z consumers — digital natives who embrace self-expression, trendy slang and sharing moments on social media, added the spokesperson. At the same time, it broadens appeal to students, young professionals and friendship groups who enjoy customisation and celebrating connections.

In terms of marketing strategies, the campaign has effectively leveraged personalisation and engagement by introducing customised cans featuring personalised names and Gen Z slang. This approach created a strong sense of personal relevance among the target audience.

Additionally, the campaign featured interactive pop-up experiences that included customised can-making stations, themed photo zones, and engaging games, further enhancing consumer interaction and brand connection.

To amplify the campaign and encourage advocacy, celebrity endorsements played a key role. Notable figures such as Edan and Ah Jeng were involved to generate buzz and capture public attention. The campaign also utilised social media amplification through branded hashtags such as #分享可口可樂 and #ShareACoke, motivating users to share their experiences online and organically spread the message.

As part of incentives and integration, the brand introduced gamification elements and rewards through a large-scale lucky draw, which was directly tied to product purchases. This not only incentivised buying but also increased consumer engagement. The campaign was integrated into retail spaces, particularly at Langham Place and other key locations, creating exclusive experiences that connected online and offline touchpoints.

Sally Cheng, senior marketing director, Hong Kong, Taiwan, Macau & Mongolia, Coca-Cola China, said, “The return of Share a Coke is about more than a name on a can — it’s about celebrating friendships and genuine connections in ways that resonate with today’s youth. By introducing Gen Z slang and personalised nicknames, we’re giving every consumer an opportunity to find a can that speaks to them and to share that joy with their ‘老Best’ – their closest friends.”

Don't miss: How Share a Coke's bold comeback in HK strikes a chord with Gen Z

This comes after Coca-Cola relaunched the iconic “Share a Coke” campaign globally back in June. The first wave of the campaign saw a diverse range of personality-themed bottles taking over shelves in Hong Kong, featuring local slangs such as "暖男" and "P牌仔", "脆友", offering a fun and engaging way to connect with friends and family.

Coca-Cola Hong Kong also partnered with various brands to launch a series of special edition bottles, tailored to fans and target audience. Customers could find Coca-Cola bottles featuring the phrases "Emo", "Chur", "脆友", "C位" and "老Best"; whereas Coca-Cola bottles at Circle-K stores feature "開心仔", "樹窿", "小薯", "花生友" and "MM7". Coca-Cola bottles at Hong Kong Disneyland feature the phrase "Magical fan".

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