Swarovski has awarded its global media business to Havas Media, giving the agency responsibility for its account in over 35 countries including US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil.
The scope of work will cover the full range of media including social and programmatic, while Havas will take over responsibilities from incumbent agency ZenithOptimedia for the past nine years from 1 January, 2017.
"As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners," said senior vice president branding, communication & media CGB Swarovski, Alessandro Vergano.
"Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development. We are confident that we have found the right partner to deliver strategic support, operational set-up and digital transformation."
Dominique Delport, global managing director of Havas Media said: "It was also clear we have a mutual focus on digital transformation. We know how important it is to keep the value that Swarovski has built up since 1895, but to also keep moving forward so that Swarovski can continue to design and deliver for the future. I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started."