SVEN wins big at Marketing Excellence Awards; sweeps Digital Marketing category
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This post is sponsored by SVEN.
It was a night of epic wins for SVEN – The Digital 1st Agency – who took home 15 trophies at the prestigious Marketing Excellence Awards 2023.
Honouring the gold standard in innovative and impactful campaigns that drive growth and success in the country, the Marketing Excellence Awards are especially meaningful to SVEN, which prides itself on driving effectiveness through thoughtful human-centred breakthroughs powered by digital-first thinking and tech.
The results speak for themselves. From an impressive 21 shortlists, SVEN won seven gold, four silver, and four bronze in 10 categories for its work with Colgate-Palmolive Philippines, SM Supermalls, and Teleperformance Philippines – even winning all three awards for Excellence in Digital Marketing.
On top of this, the coveted Marketer of the Year title went to Colgate-Palmolive Philippines who secured 11 wins, with over half coming from Palmolive Naturals’ Turn #HaaayToBuhayNaBuhay campaign with SVEN.
“It’s exciting to witness our brand partners take centre stage as a result of their openness to take on what’s untested, pioneering digital-first pursuits to ultimately impact consumers in new ways,” said Arvi Villacin, CEO and chief innovation officer of the agency.
SVEN and SM Supermalls. Photograph courtesy of Marketing Excellence Awards Philippines.
Its wins throughout the various categories in this year's awards proved the agency's clear-cut ability to transform brands and experiences in smart and surprising ways, powered by digital-first thinking and tech that are always strategically rooted in human insights.
With services spanning the entire web spectrum of experiences, SVEN makes it happen through integrated, social, PR, and media campaigns; web, mobile, and tech experiences; 3D, production, and streaming; and the complete utilisation of AI and metaverse realities.
But beyond proven expertise, what sets SVEN apart is its commitment to making every digital encounter refreshingly good for brands, people, and communities, which has created a lasting impact on the way its partners do digital.
“SVEN has always pushed the boundaries in designing campaigns and solutions that surprise even us – the brand drivers,” shares Michelle Carbonel, senior director for talent acquisition for Teleperformance Philippines.
Adds Jonjon San Agustin, SM Supermalls’ senior vice president for marketing: “Their digital-first ways are very aligned with where we want our brands to be today and tomorrow.”
For SVEN’s chief creative and strategy officer, Raizelle So, each medal is a validation of the agency’s focus on championing new digital perspectives as a powerful enabler in driving meaningful experiences.
“We are equally grateful and humbled. It was a truly proud moment for the team!”
SVEN and Colgate-Palmolive Philippines. Photograph courtesy of Marketing Excellence Awards Philippines.
SVEN and Teleperformance Philippines. Photograph courtesy of Marketing Excellence Awards Philippines.
AWARD DETAILS
Excellence in Digital Marketing
Gold
Teleperformance Philippines
Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN
Silver
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Bronze
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Shortlisted
Teleperformance Philippines
Teleperformance Philippines: The Public Docu-Series
Agency: SVEN
Excellence in Gaming
Gold
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Silver
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Marketing Innovation
Gold
Teleperformance Philippines
Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN
Bronze
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Customer Engagement
Gold
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Bronze
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett Manila
Excellence in Brand Strategy
Gold
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett Manila
Excellence in Integrated Marketing
Gold
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Event Marketing
Gold
SM Supermalls
SM Supermalls: SuperKids Day at SM 2022
Agency: SVEN
Excellence in Marketing to a Specific Audience
Silver
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Shortlisted
Teleperformance Philippines
Teleperformance Philippines: The Public Docu-Series
Agency: SVEN
Excellence in Communications / Public Relations
Silver
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett Manila
Shortlisted
Teleperformance Philippines
Teleperformance Philippines: The Public Docu-Series
Agency: SVEN
Excellence in eCommerce Marketing
Bronze
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Learn more about SVEN at https://svengroup.com/ or follow SVEN on Facebook, Instagram, and LinkedIn to stay updated.
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