SUSS adds a pop of colour to its school in vibrant rebranding

The Singapore University of Social Sciences (SUSS) has unveiled a refreshed brand identity, complete with a modernised logo, rejuvenated colour palette, and updated visual elements.

This move forms part of its strategy to enhance its positioning as the leading university for social good.

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Its logo has been modernised and refined to be more distinguished and prominent, with the letters of the name and acronym broadened. The brand’s corporate blue has also been modified to be slightly warmer.

The new colour palette also introduces grey, lime green, and light blue, complementing the primary red and blue colours and adding vibrancy to the brand.

Driven by the campaign “Dream, Dare, Do”, the comprehensive brand refresh will be rolled out across key internal and external channels. The campaign seeks to embody the spirit of SUSS and its resolve to empower its students, staff, faculty, and partners to chase their dreams and conquer challenges.

Along with that, two brand films have also been released to amplify the individuals of SUSS. Featuring SUSS graduates from a range of disciplines such as early childhood education and public safety and security, the video seeks to show how these individuals can effect change by enriching the lives of those around them.

The inclusion of people across ages further seeks to inspire more people to brave the currents, regardless of their life stage.

The other brand video showcases how its visual identity has been modified, with a graphic animation of its renewed vision and mission, getting it to align with its current values.

The new vision, “to be a university that inspires learning for life and impacts lives”, underscores its commitment to lifelong learning.

Meanwhile, its updated mission “to achieve social good through purposeful continuous learning, applied research and impactful partnerships” highlights its dedication to being an entrepreneurial university for social impact.

From 21 January, SUSS will roll out an omnichannel brand campaign across key local and regional media to raise awareness of the brand refresh.

An immersive “Dream, Dare, Do” physical installation has also been set up on the SUSS campus, featuring interactive games, activities, photo kiosks, and a ‘magic mirror’ that ascribes personas to people standing in front of it.

The installation is open to all visitors from 9 January to 31 March, and visitors can interact with it during the SUSS Open House that will be held on 24 February 2024.

“Over the last six years, SUSS has become the embodiment of a university committed to social good. Embracing our distinctive role, we have revamped our brand identity to narrate the SUSS story with greater impact,” said Justina Tan, associate vice president, strategic partnership and engagement, SUSS.

Tan expressed SUSS’ aim to be impactful changemakers who enrich lives, highlighting how the “Dream, Dare, Do” campaign spotlights what distinguishes the SUSS experience in today's dynamic world.

“It mirrors our exciting journey of growth ahead and our unwavering commitment to making a lasting impact on our learners, industry and community,” Tan added.

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