Supermassive creates strategy role with Josh Taylor-Dadds hire

Supermassive has appointed Josh Taylor-Dadds to the newly created role of executive strategy director, marking a senior strategic hire following a period of growth for the independent creative agency.

Taylor-Dadds joins from TBWA\Sydney, where he was head of strategy. He previously served as group strategy director at Special New Zealand.

In his new role, Taylor-Dadds will focus on sharpening Supermassive’s strategic offering, with a particular emphasis on effectiveness. The agency said he is already working across briefs ranging from global brand platform development through to branded entertainment.

Laura Aldington, co-founder at Supermassive, said the agency set a high bar for the role.

“In classic Supermassive style, we set ourselves an absurdly ambitious bar to clear for this role,” Aldington said. “Josh uniquely fitted that bill, and we’re already feeling the impact of his considerable talent.”

Taylor-Dadds said Supermassive’s approach reflects a broader shift in how brands need to operate.

“We all know the context brands are living in is changing at breakneck pace, but surprisingly few are really doing much about it,” he said. “Supermassive have ripped up the rule book, bringing earned thinking, creative ambition and brand strategy together to build a new model of agency fit for the future.”