Sunway Pyramid expands mobile offering

Sunway Pyramid has launched its renewed mobile app in a bid to make the shopping experience more convenient.The new app includes features like a car park locator, outlet navigation, a directory and information on events and outlet promotions.In letting shoppers know of the new app, the mall has installed an NFC (near-field communication) chip onto every lift and lift lobby, giving shoppers the "one tap" interaction.Shoppers will need to place their Android phone in front of the NFC chip and it will instantly lead them to download the Sunway Pyramid mobile app.The NFC chip provides for an alternative option for shoppers to download the app as opposed to using Google Play, App Store or QR Codes.Since the app's official introduction during the Malaysia Year End Sales last year, it has reached more than 32,000 downloads to date with an average of 250 downloads per day.In conjunction with the new app launch, Sunway Pyramid ran the "Tap.Shop.Save" campaign this April, giving discounts and offers in the "Extraordinary Deal of the Day".Through the campaign, shoppers who downloaded the mobile app had to flash the e-coupon on the items they wanted to purchase according to the daily offers.Offers were given by participating outlets Crabtree & Evelyn, XIXILI, ALDO and many others.Phang Sau Lian, director of marketing for Sunway Pyramid, said the interactive contents and promotional offers allow shoppers to engage directly with everything that's happening in the mall.Besides the in-mall related features, the mobile app also provides details, directions and locations of Sunway Resort City, which includes Sunway Resort Hotel and Spa, Sunway Lagoon, Sunway Medical Centre, Sunway University and Monash University Sunway Campus.