Sunway Malls, UIP, Secret Recipe, Paramount and Président pick agency partner

THE SHOUT GROUP has continued its new business momentum, securing five new client wins across the entertainment, retail, F&B, property and FMCG sectors in the first half of 2026.

The Malaysian agency has been appointed to manage social media for United International Pictures (UIP) on a year-long contract, supporting campaigns for film releases including The Super Mario Galaxy Movie, Minions & Monsters and The Odyssey.

Meanwhile, Sunway Malls has tapped the agency to develop the creative platform and anniversary messaging for its 30th anniversary campaign in 2027.

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The agency has also strengthened its relationship with Secret Recipe, following an earlier collaboration through its client Bioré. After working together on a cross-category campaign, Secret Recipe appointed THE SHOUT GROUP to lead a brand revitalisation campaign aimed at attracting younger consumers in Malaysia's competitive casual dining market.

"Choosing to work with THE SHOUT GROUP was an easy decision. Their proposal stood out immediately, and that's why we awarded them the win," said Ryan Chung, marketing manager at Secret Recipe. 

In the property sector, THE SHOUT GROUP has been appointed to handle branding duties for Paramount Corporation Berhad, working alongside public relations consultancy Perspective Strategies. The remit includes developing the group's brand architecture and corporate identity.

“We went into this pitch with THE SHOUT GROUP as collaborators, and it turned out to be one of the most rewarding partnerships we've experienced. It reinforced our belief that the strongest solutions come from strategic partnerships, where diverse expertise comes together to deliver greater value for clients. Here's to many more opportunities to create winning work together," said Tan May Lee, partner and executive director at Perspective Strategies.

Expanding its regional footprint, the agency also secured a campaign for Président in Hong Kong, extending its work with parent company Lactalis after previously supporting the group's Lactel and QBB brands in Malaysia. THE SHOUT GROUP partnered with BBDO Hong Kong to deliver local strategic support for the campaign.

Commenting on the agency's first-half performance, Shaun Tay, co-owner and CEO of THE SHOUT GROUP, said the wins demonstrate the agency's ability to deliver strategic and creative work across industries and markets.

“Our success is proof that strong strategic thinking and focus on creativity resonate across channels, industries and borders. It’s how we’ve built our agency. The undeniable fundamentals that solve problems and deliver results," added Tay. 

The latest appointments build on an already strong start to 2026, when the agency secured eight new client wins across aviation, FMCG, automotive and retail. Earlier in 2026, the agency secured creative mandates from Malaysia Aviation Group, Innocean Worldwide Malaysia for Hyundai, Tomei Group, Carlsberg Malaysia for 1664, Mayora Malaysia, and Lactalis for its Lactel and QBB brands through competitive pitches.

It also picked up creative duties for SIKA Malaysia and Pecca Group without a formal pitch, expanding a client roster that includes RHB Bank, Guardian, PepsiCo, MR D.I.Y. and EcoWorld. The latest wins further strengthen the agency's presence across sectors ranging from aviation and FMCG to retail, entertainment and property.

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