The Sunday Mail, which was last published on 23 April 2006, will be reintroduced this Sunday 23 March 2014 onwards. This launch of the Sunday Mail comes after English daily newspaper Malay Mail embarked on a digital revolution with partners including the Oriental Daily, Sinar Harian and Makkal Osai to launch the Malay Mail Gr8 Deals subscription packages with device partners Huawei and Samsung.
The Sunday Mail will be on both print and digital and will be audited by the Audit Bureau of Circulations Malaysia.
Dato Wong Sai Wan, editor in chief of Malay Mail said it is vital that the media industry continues to evolve and remains relevant to its readers especially today where information technology has changed the way readers consume, share and create content.
“The Sunday Mail has been a weekend mainstay for many years and we want to bring it back to the Malaysian public while enabling it digitally through our phablet subscription packages,” Wong added.
Wong further added that it is quite unprecedented to launch a new edition of a newspaper when more people are increasingly looking towards mobile devices and digital mediums to consume news or content.
“We believe that there is still space for print media to be relevant to readers and while we welcome the revolution of information technology, we want to ensure that people still get quality news reporting as they enjoy their breakfast in the morning,” he said.
The event held to relaunch the publication will engage mall goers in fun activities with opportunities to win attractive prizes including free subscription and giveaways.
There will be a special backdrop set out at the event venue with a Facebook contest that encourages people to take a picture with the backdrop in the most creative way possible. Huawei smart phones are up for grabs for winners of the contest.