Sun Life HK names new chief client and marketing officer

Sun Life Hong Kong has appointed Adley Low (pictured) as its new chief client and marketing officer, effective from May 2025. 

Reporting to Clement Lam, CEO of Sun Life Hong Kong, Low is responsible for overseeing the overall marketing and branding strategy across the Hong Kong region for Sun Life. 

Low brings over two decades of marketing experiences, with a demonstrated history of working in the retail, insurance, banking, start-up and telecom. Skilled in branding, advertising, digital & content marketing, business planning, customer relationship management (CRM) and big data, market research, and business development, his leadership is poised to drive business growth and revenue for the company.

Prior to Sun Life, he was Inchcape APAC marketing and customer director. Before that, he had helmed senior roles at AXA and DBS Hong Kong such as head of brand and customer engagement and senior VP of affluent segment and China marketing.

Low said, “I am truly honoured to join Sun Life Hong Kong and lead our client and marketing teams at this pivotal time. In today’s rapidly evolving landscape, clients seek not only trusted advice but also meaningful, personalised experiences. Building on the strong foundation established by the team, I am excited to spearhead our marketing strategy and client proposition, further strengthening our brand and deepening client relationships. I look forward to collaborating with Lam and the entire Sun Life team to drive sustainable growth and set new benchmarks for client-centricity in the industry.”

Meanwhile, Gloria Lai has been named head of communications of Hong Kong, effective from May 2025. 

Reporting to Low and dotted line reporting to Sarah James, APAC regional communications lead, Lai will be in charge of overseeing all communications strategies across Hong Kong. 

Prior to Sun Life, Lai spent over six years with Prudential Hong Kong’s corporate communications functions.

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