Subway Systems Singapore has appointed Michelle Lee (pictured) as head of marketing for SEA and Korea. She has moved from her role as head of marketing at Pizza Hut Singapore.
Lee leaves after a year in the role, where she was responsible for overall brand direction, brand sales, P&L and marketing strategies. She also drove product and service innovations along with menu development with food innovation, operations and supply chains.
She also partnered operations to achieve operation and brand KPIs. She also managed partnerships with agencies and was a key PR liaison for media enquiries.
Replacing her is See Seow Ying as senior marketing director, who was previously head of marketing at Burger King Singapore since 2013. She was previously the marketing manager at Kentucky Fried Chicken Management from 2000 to 2008. Prior to Burger King, See was also consumer marketing and communications manager at Microsoft Operations and regional senior marketing manager at BK Asia.
“We are delighted to have someone with her experience join Pizza Hut Singapore where the brand has a clear leadership position in the pizza category,” said Pankaj Batra, CMO of Pizza Hut Asia Pacific.