Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

STRIP reveals sexy hygiene tips in new campaign

share on

Hair removal spa STRIP has launched a new campaign – Dirty Little Secrets Exposed – to encourage hygienic habits for its consumers.STRIP’s Dirty Little Secrets aims to educate the public of the three hygienic standards of hair removal treatments which is 1) using a new disposable razor for each customer, 2) making sure that each customer receives a fresh towel and 3) ensuring that all therapists are gloved up during treatment.To reinforce the new campaign’s message, STRIP introduced three cheekily-inspired characters to remind its customers of what to look out for during and before each treatment: The Cheating Razor, Two-Timing Towel, and Exposed Hand.[gallery link="file" ids="89520,89521,89522"]In line with the new campaign, STRIP’s Hygiene Packs have also been updated to look like coloured condom packets. Every customer at will receive a sealed Hygiene Pack containing all the tools needed for their treatment, such as disposable wooden spatulas, a disposable razor cartridge, a pair of disposable latex gloves, wet wipes, cotton pads, cotton buds etc.The campaign was created inhouse.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window