Anlene Hong Kong has launched an integrated campaign featuring Hong Kong actress Stephy Tang to promote a new milk product.
With the title of “We Are More” (撑你，超越自己), the ad features Tang kicking all kinds of ass in the ring, on the court, and on the red carpet. The campaign aims to remind people to challenge themselves and achieve the impossible, and that Anlene can fuel them along that journey.
The campaign consists of outdoor ads, online content, in-store ads, a sampling programme, and a 20s TV commercial.
“Tang was an obvious celebrity to deliver the brand story as she has never been complacent and keeps challenging herself. The multi-talented and dynamic image she brings to the table facilitates the shift in people’s perception of Anlene perfectly,” said Adrian Li, head of account management of
“Health consciousness is now a common aspiration for many locals, but there are limited choices when it comes to nutrition replenishment beverages targeting this group of consumers. Our new Anlene ready-to-drink UHT Milk fills this market gap perfectly and delivers the functionality that supports consumers in the pursuit of an active lifestyle,” concluded Brucemond Chan, associate marketing director of Fonterra Hong Kong.
Client Fonterra Brands (Hong Kong) Limited
Creative Agency Sunny Idea HK Limited
Media Agency Mediacom Hong Kong
Director & Production Mo@Yamanyamo
Photographer Ricky Lo