STB partners Bonsey Jaden to lure Thai travellers

Singapore Tourism Board (STB) has appointed Bonsey Jaden Thailand as its digital strategy and public relations agency in the market. This was in a bid to jointly promote Singapore as the "top" destination for business and leisure among Thai travellers.Through this collaboration, STB aims to highlight Singapore as "a melting pot of cultures". The partnership will see both parties collaborate on various promotional activities and campaigns across multiple PR and digital touchpoints. Apart from managing communications and engagements with media, Bonsey Jaden will also be responsible for building the STB brand, focusing on the digital sphere as well as working together with key influencers in catalysing conversations on social networks.Elya Eusoff, director of digital public relations of Bonsey Jaden said that the agency takes pride in delivering and developing a creative approach to building brands. Its teams in Singapore, Thailand and across Asia Pacific have enabled the agency to develop tailor-made strategies to cater to each market, he added.“This year, we continue to see positive growth from Thai travellers, and with our new tagline – Passion Made Possible coming into place, this further inspires us to go the extra mile to make Singapore an even more appealing destination for our Thai travellers. We are excited to welcome Bonsey Jaden on board to work with us in enriching the experiences of our Thai visitors and making Singapore a destination catered for everyone,” Joe Choo, area director Thailand (Bangkok) International Group, Singapore Tourism Board said.“We are honoured to have been selected to work closely with STB Thailand in promoting tourism for Thai travellers. We also look forward to building this partnership and helping to unleash innovative ways of making Singapore the place to be,” Venus Romsaitong, general manager of Bonsey Jaden Thailand said.Earlier this month, STB launched Fast Forward, an SG$1million fund to encourage Singaporean and Singapore-based content creators to create local content for a global audience. Through this fund, STB is seeking to support films, videos and animations that creatively feature Singapore and bring to life the Passion Made Possible brand or Passion Tribes.Read also: STB and Spotify get consumers grooving to SG beat with curated playlist STB unveils second leg of Passion Made Possible agenda Passion made possible: STB and EDB launch new brand identity for Singapore