STB looks for vendor to design and distribute Grand Prix marketing collateral

The Singapore Tourism Board (STB) is looking for a vendor to design and distribute marketing collateral for Grand Prix Season Singapore (GPSS), which will take place from 13 to 22 September 2019. The agency will be tasked to distribute its event guide and design an electronic direct mailer (EDM), according to Gebiz.

As part of the appointment, the vendor will propose offline distribution touch-points for the event guide and help with its distribution. Physical copies of the GPSS event guide will also be distributed at tourist touch-points identified by STB, such as Singapore Airlines, Singapore Changi Airport, Singapore Visitor Centres, Singapore Tourism Board and Pan Pacific Hotel, to reach out to post-arrival visitors.

In addition, the vendor will be tasked to design the EDM and propose its online distribution channels to increase STB’s outreach to its target audience in key target markets such as Indonesia and Australia. The project, which is expected to end in mid-October, also covers tracking and reporting of take-up rate for the GPSS event guide and download rate for the EDMs.

The marketing efforts are aligned with the board’s goals to “develop and communicate exciting and innovative lifestyle experiences to its visitors in close partnership with the industry stakeholders”, said the tender document.

According to Singapore GP, the overall attendance at the 2017 Formula 1 Singapore Airlines Singapore Grand Prix was approximately 260,400, a 19% year-on-year increase. The number is higher than the average overall event attendance in its 10-year history. On the first day of the three day event, STB announced that it inked a deal to host the FIA Formula 1 World Championship for four more years from 2018 to 2021.