Content360 2023
Start PR and YouTubers join hands to launch marketing agency and channel

Start PR and YouTubers join hands to launch marketing agency and channel

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Local PR agency Start PR has partnered with three YouTube influencers Jon Jon, Bread Poon and Will Lin to launch a local YouTube marketing agency and channel with a valuation of over one million. Meanwhile, the newly set up YouTube channel "Very Surprise" has joined The Bees Group, a marketing services group. 

Having been active online for five years, the three influencers decided to set up a new YouTube channel "Very Surprise" upon leaving the former company. The channel already appealed to 70,000 subscriptions in just half a year.

Impressed by the outstanding achievements, Start PR has reached a financing agreement with "Very Surprise" and wished to build the first Hong Kong YouTube marketing company and channel with a valuation of over one million, providing entertainment to HongKongers and YouTube marketing solutions for the business sectors at the same time. “Very Surprise” has then officially joined The Bees Group.

Operated by a group of internet influencers — Jon, Poon, Lin and their former colleagues, "Very Surprise" aims to provide entertainment to audiences on a regular basis by producing knowledgeable variety shows, short dramas, daily videos and live broadcast, according to the press release.

Great support was gained just during the initial stage of the channel, where celebrities were featured as the guest appearance, such as C AllStar, Jason Chan Pak Yu, Terence Siu fay, Stephanie Cheng Yung, One Promise, Corrupt the Youth, etc., while famous brands including HK Express, Deliveroo, Yahoo, Oronamin C Drink, Tesla, the Red Cross, Sushi express, etc have also participated in cooperation with the channel. “Very Suprise” has also been involved in TV commercials and production. 

"Very suprise" will implant the “crazy employee benefits” like other subsidiaries in The Bees Group do, including "3-3-4" profit-sharing scheme, rewarding employees by sharing 40% company’s profit; "two days birthday leave", "unlimited subsidies for buying books, movie and drama tickets" and "no limit overtime meals paid", etc, to promote a caring working environment and raise the awareness in compensating workforce fairly, especially in YouTube industry, where talents are the very vital and valuable resources. 

As the backbone of STAKK, an initial online video company, the three have created a precedent for the online video industry and started to be involved in YouTube channels after the transfering to another company. After the resignation, they kept their activeness in various medias, including Asia Momentum Media(AMM), Universal Music Hong Kong, Emperor Entertainment Group (EEG), in advertisement shooting and compering. With rich content creating, design, directing and filming experience, they professionally produce their own video shows and tailor-make advertisements for clients.

Different from traditional PR agencies required to adopt long-term contracts and bundling services, clients in Start PR need not to bond with long-term contracts, greatly reducing the PR cost. Besides, to further lower the coordinating cost and to create the lowest threshold of à la carte PR service, all projects are clearly priced and be charged based on KPIs. Emphasising "no win, no fee" PR solutions and refusing to charge neither unsuccessful projects nor consultancy fees in advance, Start PR, in its early establishment stage, quickly gained great support from SMEs, including international technology companies and multinational start-ups.

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