PR Asia 2025 Singapore
Starstreet Precinct greets consumers with iconic rabbit installations

Starstreet Precinct greets consumers with iconic rabbit installations

share on

Starstreet Precinct has collaborated with Taiwanese illustration brand emmaAparty to present its inspirational ‘Star.Moon.Bunny’ installations for consumers to enjoy their time as it approaches Mid Autumn Festival.

From now until 12 September, consumers can join emmaAparty’s iconic rabbit character series “Bah-pau” (肉包) and the exclusive new “Star Rabbit” (星兔), an edition tailor-made for Starstreet Precinct as they guide them to explore three enchanted spots for dreamy moon-gazing, with colourful moon and star decorations adding to the magical atmosphere.

In the “Lunar Peace and Serenity” section, “Star Rabbit” (星兔), the new character exclusive to Starstreet Precinct, will be seen cuddling a bright star and sitting beside a huge, illuminated moon, giving the whole scene a golden glow of contentment.

lunar peace and serenity平靜如月 1

Another moon-gazing area is decorated as an ethereal light scene festooned with dozens of coloured LED globes and shiny star-shaped ornaments, forming a glowing canopy for a restful Mid-Autumn stroll. Bathed in this spectacular lighting, the “Rabbit Pointing at the Sky” (指天兔) and “Rabbit Watching the Moon” (望月兔) looking up the sky encourage consumers to enjoy their time under the moon.

dont look at me look up別看我千萬要抬頭 1

The last section “The Idle Chatterers” will lead consumers to Star Street where another gorgeous LED light canopy awaits with “Rabbit Pulling a Face” (鬼臉兔)  and “Rabbit Unwilling to Go to Work” (不想上班兔) (right), both of whom are sitting together in such a laid-back posture, suggesting to skip work the next day.

the idle chatterers閒聊碎念 1

Furthermore, Starstreet Precinct is launching a digital riddle contest on Instagram where participants will have the chance to win fabulous “Bah-pau” gift sets including puzzles and cushions.

Created by Taiwanese artist Emma Lin in 2009, emmaAparty combines the artist’s name with “A” for “Animals” and “party”, which together represent the joy and childlike innocence of the artist’s cute animal illustrations. emmaAparty’s signature rabbit character, “Bah-pau” (肉包), is now widely loved for her wicked yet adorable facial expressions and sharp sense of humour.

Related articles:

Starstreet Precinct offers dining and shopping options, invites customers to go green
Wan Chai's Starstreet Precinct launches an official guide book

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window