StarHub has been appointed as founding partner and the official telecommunications partner of the Singapore Sports Hub. It will also be the official broadcaster partner for the Women’s Tennis Association (WTA) Tour and the official telecommunications partner of the BNP Paribas WTA Finals Singapore presented by SC Global.
Under the terms of the agreement with the Singapore Sports Hub, StarHub will receive branding rights to the National Stadium’s South West Gate Entrance as well as a 30-seater corporate hospitality suite.
As the official telecommunications partner of the WTA Finals, StarHub will broadcast the event ‘live’ and free on its dedicated sports channel SuperSports Arena on StarHub TV. In addition, StarHub will carry WTA content on its pay TV and OTT platforms. This means that customers will be able to watch WTA content on their TVs and personal devices such as tablets and smartphones.
“Sports is in our DNA and we are delighted to have found two likeminded partners in the Singapore Sports Hub and WTA. It is truly an exciting time to be a sports fan in Singapore and being a local info-communications company, we will use our multiple communications channels to bring across the message that sports is for everyone,” Tan Tong Hai (pictured centre), CEO of StarHub said.
“We are confident this partnership will act as a catalyst for the emergence of sport in Singapore and provide a platform to elevate the Singapore sporting ecosystem on a regional and global scale. Together, we look forward to hosting a wide variety of world-class sporting events, including tennis. […] to further grow Singapore’s sporting industry for the long term,” Philippe Collin Delavaud (pictured left), CEO, SportsHub said.
The partnerships were negotiated by World Sport Group (WSG), the Singapore Sports Hub's exclusive commercial partner, and event promoter for the BNP Paribas WTA Finals Singapore presented by SC Global.
Andrew Georgiou, CEO of WSG, commented, “As one of Singapore’s leading brands, StarHub’s commitment to the local sporting community is truly inspiring and will boost the country’s rising status as a top sporting city.”