StarHub has rolled out free local data access for its existing and new postpaid customers to four Singapore Press Holdings (SPH) mobile apps for a span of two years.
The four apps include Lianhe Zaobao <联合早报>, The Business Times, The Straits Times and SPH Radio, which comprises Kiss92 FM and ONE FM 91.3 to name a few. This is in line with the renewed partnership between SPH and StarHub earlier this year that continues their tie-up in advertising sales, content creation and distribution, data analytics and marketing.
The strategic partnership has combined SPH’s sales team and StarHub’s content and distribution platforms to offer integrated multi-platform advertising packages to the market. With the renewal, the two will continue working to develop omnipresent branding opportunities for advertisers across TV, print, out-of-home, radio, mobile and digital media.
In addition, both companies are also exploring areas of partnership in healthcare, retail and education. Recently, Orange Valley Nursing Homes, a subsidiary of SPH through Invest Healthcare tested aged-care technologies with StarHub and ST Engineering in a bid to improve its quality of care.
“Content consumption on the move has become part of our everyday lives. SPH is glad to continue partnering StarHub on this popular initiative that will provide not only the best mobile news, lifestyle and radio content to our customers but also enhanced value to their data subscription. We look forward to serving our customers better with high quality and engaging content in the coming year,” Anthony Tan, deputy CEO of SPH said.
Jeannie Ong, chief strategic partnership officer of StarHub said that free local data access to SPH mobile apps has been well-received by its customers compared to the other projects the partnership has covered.
“It is not difficult to see why; this collaboration is a textbook example of how we are combining our strengths to better serve the customer. With the renewal and deepening of our strategic partnership, we are on track to roll out even more collaborations to deliver greater value to customers,” she added.
As part of this agreement, SPH and StarHub will also jointly market products and services to the education segment, selected government departments and agencies, as well as small medium enterprises (SMEs) segment.
Recently, StarHub launched its #TogetherWeCan campaign in celebration of Singapore’s 53rd birthday. This includes a spot which showcases five inspiring Singaporeans, in a bid to honour the can-do and never-give-up Singapore spirit. Prior to that, StarHub refreshed its content lineup to include new channels and content offerings for customers as it bids farewell to Discovery. The suite of channels from Discovery Networks will be discontinued in two phases, on 30 June 2018 and 31 August 2018.
StarHub CMO Howie Lau heads to IMDA
StarHub’s former VP of brand experience Oliver Chong to join Mediacorp
CMO Howie Lau and VP of brand experience Oliver Chong exit from StarHub
OCBC Bank and StarHub make a move into coalition loyalty