It’s the time of the year where cobwebs become cool. With Halloween around the corner, Starbucks Singapore has launched its annual Halloween-themed food and beverages with an Asian twist. Tying matcha and chocolate, the two new “frapp-boo-ccinos” have moved away from the yearly pumpkin-infused Halloween and has a ghost-shaped chocolate as a topping. Some of the sweets and treats toil around fangs, bats and the black cats which are often associated with witches and superstition.
The coffee giant is known for not only its food and beverage products but also for tumblers and mugs. For Halloween, Starbucks launched a black tote bag that has its “bearista” mascot dressed up for trick-or-treat. Meanwhile, the mugs are representative of a black cat and a pumpkin.
Recently, Starbucks Singapore launched a Mobile Order & Pay (MO&P) feature on its app, at 32 selected stores across the island. These include the stores in Central Business District (CBD), Suntec City and Marina Bay Sands, in a bid to further connect with local customers through different touch points and innovations.
With plans to roll out the feature across Starbucks Singapore outlets islandwide by March 2020, customers will be able to place their orders and pick it up at the store. This new service allows customers to beat the queue and earn rewards with the Starbucks Rewards loyalty program.