As plant-based food is becoming more popular across various countries, Starbucks has decided to expand its menu to meet the rising demand in Asia with seasonal beverages and locally curated food to suit different markets in APAC.
Starting in September, Starbucks is adding two new seasonal plant-based beverages in eight markets, namely oat milk cocoa macchiato (pictured right) and almond milk hazelnut latte (pictured left). In addition to these new offerings, new plant-based milk options will remain available as part of the core menu in around seven markets across Asia following the promotion.
“We’re thrilled to offer our customers more ways to personalise their Starbucks experience and enjoy plant-based choices,” said Sara Trilling president of Starbucks Asia Pacific.|
“This menu expansion is designed to offer our customers the same flavors and handcrafted service they know and love from Starbucks, in a new way. We’re excited to continue our journey toward becoming resource positive together with our customers in Asia," she added.
Apart from the new beverages, Starbucks has also added new food items across APAC will locally curated menus. In Hong Kong, the company has launched the Maize Impossible Sandwich, the Spiced Impossible Puff, and vegan
chocolate bread stick.
The sandwich combines a layer of mayonnaise with six fillings including the Impossible Sausage made with plants, egg, cheese, onions, roasted pumpkin and salad vegetables, while the puff packs savoury ground Impossible Burger with red onions mixed with siracha chili sauce, topped with a sprinkle of chili flakes and black pepper.
The Maize Impossible Sandwich (lower) and the Spiced Impossible Puff (upper)
The vegan chocolate bread stick is a bake of vegan chocolate chips and bread.
In Singapore, the Impossible Wrap features a plant-based Impossible Burger patty, avocado omelet, mushroom, caramelised onion and cheese.
Starbucks said the new offerings in Asia joins the growing number of plant-based menu items offered to its customers around the world. According to Euromonitor, APAC is now the largest region for plant-based milk options due to well established traditions in local food culture.
“A new wave of plant-based food and beverage products are making inroads in Asia and will continue to develop over the next few years, driven by customer interest in healthier lifestyles and eco-conscious behaviours,” said Maria Mascaraque, industry manager of Euromonitor.
“Plant-based options such as soy are strongly ingrained in Asian culture, meaning innovation is key to meeting the taste preferences of consumers looking for new flavours and modern takes on traditional diets," she added.