Starbucks picks The Media Shop to help with digital push

Starbucks has picked The Media Shop as it looks to expand its presence in the digital domain, with the agency acting as a key strategist for the year of 2020.

The appointment which follows a pitch saw the coffee company tasking The Media Shop to devise strategic initiatives, as well as creative approaches that resonate and elevate the level of engagement among consumers. Through its future campaigns, the duo aim to build towards reaching potential consumers and take market share from competitors.

“Partnering with an iconic brand like Starbucks brings much excitement to our team. We are exhilarated to be given this opportunity to help Starbucks make meaningful connections with Singapore consumers. This appointment is a testament to the strength of independent agencies and their ability to deliver innovative marketing solutions to give brands that edge over the competition,”Jessica Toh, CoFounder & CEO of The Media Shop, said.

The Media Shop also works with clients such as One Faber Group, Tourism Authority of Thailand, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance, Jollibee Foods Corporation, and Yeo’s.