Starbucks brews ‘Devil Wears Prada 2’ character-inspired drink collection

With 20th Century Studios' highly anticipated movie The Devil Wears Prada 2 hitting theatres on 1 May, Starbucks has teamed up with the film to launch four new drinks, each inspired by one of the movie's iconic characters.

Designed to add a touch of movie magic to customers’ daily coffee routine, this partnership builds on Starbucks' earlier "It's all good energy" collaboration with Adrian Grenier. 

Now, Starbucks and The Devil Wears Prada 2 are keeping the excitement going with this special themed menu. From Andy's famous coffee runs to the unforgettable characters that defined a generation, this collaboration celebrates both Starbucks and the film's lasting place in pop culture.

Beginning 20 April, customers can discover four character-inspired customisations in the Starbucks app, each a flavourful reflection of the personalities fans have loved in the “The Devil Wears Prada” universe. 

The themed secret menu includes "Miranda's signature order": a no-foam, extra-shot, extra-hot nonfat latte — because anything less would raise questions. Then there's "Andy's cappuccino": an oatmilk cappuccino with caramel and cinnamon, simple yet elevated, caught between who she was and who she's becoming.

“Nigel's go-to doppio" is a doppio espresso con panna with mocha sauce — bold and refined. And finally, "Emily's fave iced chai": an iced chai latte with almond milk and sugar-free caramel, a bit fussy, meant to be enjoyed at a slow pace… or not.

The secret menu beverages are part of Starbucks' broader collaboration with “The Devil Wears Prada 2,” which will also feature the brand in the film. Starting 24 April, the Starbucks Reserve location in New York City’s Empire State Building will offer copies of the limited-edition promotional Runway Magazine, the movie’s signature publication, giving fans an additional way to step inside “The Devil Wears Prada” universe. 

The beverages will be available for a limited time in participating Starbucks coffeehouses around the world. In China, Starbucks and “The Devil Wears Prada” fans will also have access to limited-edition cups, phone, charms, bag accessories and more featuring iconic motifs from the film.

“Starbucks has been part of The Devil Wears Prada universe since the original film,” said Erin Silvoy, senior vice president of global marketing at Starbucks. “We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee. From first sip to final scene, Starbucks invites customers to dress up, order up, and attend fashion’s biggest event of the year: The Devil Wears Prada 2 in theatres 1 May."

Lylle Breier, EVP, partnerships, promotions, synergy and events at Disney, said: “It’s all good energy with Starbucks and our new movie, ‘The Devil Wears Prada 2,’” said Lylle Breier, EVP, partnerships, promotions, synergy and events at Disney. “We are thrilled to be collaborating in such a big way with Starbucks on a bold, clever, and thematic global program designed to delight fans around the world.” 

MARKETING-INTERACTIVE has reached out to Starbucks for more information. 

Don’t miss: Starbucks brews magic with Harry Potter partnership

Back in March, Starbucks turned everyday coffee runs into wizarding adventures with its partnership with Warner Bros. Discovery Global Consumer Products. The partnership launches across 12 Asia Pacific markets from 23 March, combining themed beverages, merchandise and in-store experiences to drive engagement and fan connection.

The collaboration leverages the cultural power of the Harry Potter franchise to strengthen Starbucks’ experiential marketing. At the heart of the campaign are three 'Honeydukes bursting bonbons' beverages crafted with vanilla notes and honey bergamot flavoured bubble bursts that pop with citrusy brightness.

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